Blog

The latest hoot news, reviews, and product release information.

Why We Decided to Offer Free Product Photography That’s Guaranteed To Increase Conversions

If you're just starting an ecommerce site, you’re in for a rude awakening when you go to look for product photography services. This is due to two major issues: Quality product photography is outrageously expensive Finding a professional photographer you trust is challenging My painful introduction to the world of professional product photography I started my own ecommerce site 7 years ago in the fitness industry. We decided to put our own branded apparel up for sale on the site. [...]

AuthorJon ChristopherCalendarWed - June 08, 2016

This E-Commerce Technology Could've Saved Amazon Millions (And Increased Their Sales At The Same Time)

Amazon announced in February of this year that it was opening 100's of PHYSICAL bookstores across the US. Why on earth would Amazon do this? They have been pushing Barnes & Nobel out of business for years. Consumers continue to purchase more from Amazon.com while Barnes & Nobel has been reporting YOY losses. But what Amazon realized is: Offline retail converts more browsers into buyers than online retail. It's not hard to imagine why. The ability to evaluate and experience [...]

AuthorJon ChristopherCalendarThu - May 26, 2016

How one company boosted sales on Amazon by uploading 360 degree videos

If I were to pick one word to describe Amazon's process of adding video's to a product listing it would be: Perplexing In this guide we will demystify the entire process and share how one of our clients nearly doubled sales by incorporating them. What does a 360 product video on Amazon look like? Here is the live 360 degree product video on an Amazon listing details page. Below is a screenshot of how the video will appear: The requirements [...]

AuthorJon ChristopherCalendarWed - May 25, 2016

Why hoot is the best 360 product viewer on the market

The final entry in our 10 part series comparing 360 product viewers. We dedicated 10 full featured posts diving deep into each option. Below we will lay out the stack ranking of other options on the market: Why would we create a self-serving series like this? I sometimes have customers, friends, and investors that look at hoot and ask us "So what is the difference between what your 360 viewer and others I have seen?". As you can see from [...]

AuthorJon ChristopherCalendarThu - May 19, 2016

An 18 point evaluation of the hoot 360 product viewer

This is part 9 of our 10 part series comparing 360 product viewers. It is our final post reviewing viewers. This time we look at our own viewer: Hoot 360 product viewer http://hootview.com/ First lets look at what we have covered thus far: 18 vital points to consider when choosing a 360 product viewer An 18 point evaluation of the super tiny jQuery 360 plugin An 18 point evaluation of the native html 360 product viewer An 18 point evaluation [...]

AuthorJon ChristopherCalendarTue - May 17, 2016

An 18 point evaluation of the shotfarm 360 product viewer

This is part 8 of our 10 part series comparing 360 product viewers. In this review we are taking a look at: Shotfarm 360 product viewer http://www.shotfarm.com/rich-media-hosting/ This is a new entry to the rich media hosting market. It's quite similar to adobe scene 7, but much more cost-effective. Their 360 viewer is on par with theirs as well. This is post 8 of 10. So far we have covered: 18 vital points to consider when choosing a 360 product [...]

AuthorJon ChristopherCalendarMon - May 16, 2016

An 18 point evaluation of the adobe scene7 360 product viewer

This is part 7 of our 10 part series comparing 360 product viewers. In this review we are taking a look at: Adobe scene7 360 product viewer http://landing.adobe.com/en/na/geometrixx/rich-media-assets-demo/viewer.html?v=spin&autospin=1,5,1,-1&SpinView.maxloadradius=-1,1 This is by far the most widely used viewer on the market. It's made by the software giant Adobe and their scene 7 suite comes with lots of bells and whistles. However these features come with a high price tag. Pricing is not published, but according to the wikipedia article they are [...]

AuthorJon ChristopherCalendarSun - May 15, 2016

An 18 point evaluation of the web rotate product viewer

This is part 6 of our 10 part series comparing 360 product viewers. In this review we are taking a look at: Web rotate product viewer http://www.webrotate360.com/360-product-viewer.html In this next review we backslide a bit. This viewer is a little funky. Right away we noticed several bugs and it has limited functionality. Its also tied into a strange piece of software that you're required to use. We are over the hump. This is on post 6 of 10. So far [...]

AuthorJon ChristopherCalendarSat - May 14, 2016

An 18 point evaluation of the magic 360 product viewer

This is part 5 of our 10 part series comparing 360 product viewers. In this review we are taking a look at: Magic 360 product viewer https://www.magictoolbox.com/magic360/ This is one of the best viewers on the market. There are some scrolling issues similiar to the yofla 360 product viewer, but they have eliminated this problem on mobile devices, which is a step in the right direction. We are on post 5 of 10, and in our first post we laid [...]

AuthorJon ChristopherCalendarSat - May 14, 2016

An 18 point evaluation of the yofla 360 product viewer

This is part 4 of our 10 part series comparing 360 product viewers. In this review we are taking a look at: Yofla 360 product viewer https://www.yofla.com/3d-rotate/ This viewer is in the middle of the pack. It is really close to being great, but the developers dropped the ball on a few usablity points that would be really difficult to change at this point and would also make the whole viewer unusable for some websites. We are on post 4 [...]

AuthorJon ChristopherCalendarFri - May 13, 2016

An 18 point evaluation of the native html 360 product viewer

This is part 3 of our 10 part series comparing 360 product viewers. In this review we are taking a look at: Native html 360 product viewer http://www.awssoft.com/3D-and-360-degree-product-view/index.php This viewer is packed with features compared to a majority of others on the market. The developers also put in a lot of work to ensure that it works across all devices. Overall it's a great viewer to start with if you don't want to change how it looks or works. We [...]

AuthorJon ChristopherCalendarFri - May 13, 2016

An 18 point evaluation of the super tiny jQuery 360 plugin

This is part 2 of our 10 part series comparing 360 product viewers. In this review we are taking a look at: Super tiny jQuery 360 plugin http://www.jqueryscript.net/demo/Super-Tiny-jQuery-360-Degrees-Product-Image-Viewer/ This lightweight viewer is designed to be easy to use. It's jQuery plugin is only 27 lines of javascript code and allows you to rotate a product image 360 degrees by moving your mouse over the image. However, is it so simple in design that it lacks necessary functionality? Let's dive in [...]

AuthorJon ChristopherCalendarThu - May 12, 2016

Product imaging effortlessly embedded in seconds

What’s the point of investing in a service or purchasing something that doesn’t work? It’s basically the same as throwing your money out the window since it delivers absolutely no value. The same applies with paying for product photography. There’s no point whatsoever if the images cannot be uploaded onto the website. One of the biggest concerns brands have regarding hoot’s product imaging is if it's compatible for their site. With so many different web platforms and various customized sites [...]

AuthorAustin DonohueCalendarTue - May 10, 2016

From paper to personal media: the power of a platform instead of a pipe

If there's one thing you can rely on the human species to do is to evolve. Without even consciously doing so, we continually adapt to our surroundings and improve processes for the need to survive and for efficiency. Modern society is making technological advances at a speed we never imagined was possible a century ago. One of the best examples of this is in mass communication. In the mid-1400s, Gutenberg developed the printing press which marked the birth of the [...]

AuthorAustin DonohueCalendarFri - May 06, 2016

18 vital points to consider when choosing a 360 product viewer

What to look for when shopping around 360 viewing solutions Consumer Experience Load timeRating: 0-20 This is perhaps the most important rating that is often overlooked. Our data shows that 98% of consumers will not wait for the experience to load if it takes more than 2 seconds. If it takes 10 seconds for the 360 to load and only 50% of you audience is willing to wait, then you're only receiving half the value. ZoomRating: 0-20 The ability to [...]

AuthorJon ChristopherCalendarWed - May 04, 2016

How to deploy a platform that can handle infinite traffic with zero brain power

Here it is. What you have all been waiting for. The ultimate guide to scalability: Host static files on Amazon S3 Deliver them via a Content Delivery Network such as Amazon Cloudfront Yep, that's it. Sound too good to be true? Blogs with similar titles usually are, but at hoot we have actually achieved it. Above is a live screenshot from our admin dashboard captured at the time this was being written. It illustrates the previous 30 days of usage [...]

AuthorJon ChristopherCalendarWed - April 27, 2016

How Tower Records seized defeat from the jaws of victory by foolishly bundling media

Ironically, back in 1942 you could buy a single at the original tower records for a dime. Back then it was actually "Tower Drugs" because it was a drug store that also sold records. Factoring in inflation this equates to $1.52 today. For the millennials out there, a single was a physical record with a single song on it. Currently in iTunes, a single track costs $1.29. This is kind of astonishing considering that over 70 years ago $1.52 would [...]

AuthorJon ChristopherCalendarSun - April 24, 2016

A dynamic viewer designed for an interactive product experience

One of the most compelling attributes of hoot's imaging is how interactive the experience is while viewing a product in 360 or in operation. The secret to the magic is in the viewer itself. We spent hundreds of hours and invested a great deal of resources to deliver a powerful solution for our clients so they can maximize their investment in our imaging. Not only is it optimized for an in-store experience for online shoppers, but also works seamlessly across [...]

AuthorAustin DonohueCalendarThu - April 14, 2016

Secure sharing of media is simple with hoot

In today's marketing world it can be a nightmare trying to track down an image for a site or knowing who to ask for social media videos just within an organization and marketing team. The correct images never seem to be in the right file or someone forgot to share their location, quickly leading to a wild goose chase that can waste valuable time and energy. It can get even more complicated when a reseller or another external organization needs [...]

AuthorAustin DonohueCalendarThu - April 14, 2016

Drive more revenue by increasing sales with hoot

***Check out recently added references with actual client results below*** Product imagery is critical while online shopping, as it's what consumers rely heavily on while making a decision whether or not to purchase. The photos convey how the product is built and an overall impression of its appearance, which is why it's imperative to put its best face forward to truly demonstrate the value, quality, and uniqueness. Hoot's imaging not only delivers world-class photos, but we take it another step [...]

AuthorAustin DonohueCalendarTue - April 12, 2016

Top 10 photography studios in New York

Looking for the perfect photography studio in New York City to shoot your next commercial, latest products, or catalog imaging? There are a lot of factors to take into account besides cost, which is why doing your homework before making a final selection will help mitigate issues that come up when the camera is ready to roll. To get you started, here is a list of 10 rental studio recommendations in the Big Apple based on studios available, size, type [...]

AuthorAustin DonohueCalendarMon - April 11, 2016

Top 10 photography studios in Los Angeles

Los Angeles is widely recognized as the entertainment capital of the world, so you can imagine there are quite a few studio rental options for filming a commercial or product promotional photography. To avoid being overwhelmed by all the various options, we've put together a list of 10 studio recommendations after assessing the best Tinseltown has to offer. We considered items such as lighting, size, equipment, and amenities in our evaluation, as well as the overall space. 1. Smashbox Studios: [...]

AuthorAustin DonohueCalendarFri - April 08, 2016

A cost effective solution that's all inclusive

We've all been there before - paying for something that we don't need or use, but is part of a package. Cable television is the most recognized example, but there are plenty of other services that don't offer a-la-carte flexibility or nickel and dime for every little feature. Between 1995 and 2005 the number of channels in the average cable bundle doubled in size and bills increased three times faster than inflation. FCC chairman, Kevin Martin, pointed out that "the [...]

AuthorAustin DonohueCalendarFri - April 08, 2016

How hoot decreases product returns

The costs associated with product returns is one of largest controllable costs for an online retailer. At least 30% of all products ordered online are returned compared to 8.89% in brick-and-mortar stores, which speaks volumes. These unplanned expenditures often quickly diminish sales revenue, along with damaging a brand's reputation. And there is more money lost than just the refund, including shipping, restocking, and updating inventory. Product returns will always be a part of selling direct to consumers, especially online, however [...]

AuthorAustin DonohueCalendarThu - April 07, 2016

Reduce customer support with hoot

A major, and often overlooked, reason why shopping online can be frustrating for consumers is because they don't have a salesperson to answer their questions or explain the benefits of a product or how it works. In fact, U.S. brands lose approximately $41 billion each year due to poor customer service! Live chat helps so that consumers aren't put on hold or waiting for an email response, but still costs money and may not be immediately available. However, many online [...]

AuthorAustin DonohueCalendarWed - April 06, 2016

A powerful platform built for agility and dependability

Reliability is crucial with any service, especially when it comes to delivering content to potential customers shopping online. On top of that, online browsers expect content to download immediately and become impatient and frustrated if they need to wait long. These details are incredibly important to deliver a postitive online experience and to encourage consumers to return to a site. One bad experience could potentionally result in a lost customer for life and determine if a product will be purchased [...]

AuthorAustin DonohueCalendarWed - April 06, 2016

Freedom to choose with no contracts

Nobody likes to be tied down. In this day and age people are used to getting what they want when they want it. So why would a company force one upon its customers. In my experience there are several reasons why contracts are introduced based on the business model and type of product. For example it is often issued when there is upfront work that invested to customize or set up a product. Another case would be when there is [...]

AuthorAustin DonohueCalendarWed - April 06, 2016