From paper to personal media: the power of a platform instead of a pipe

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If there's one thing you can rely on the human species to do is to evolve. Without even consciously doing so, we continually adapt to our surroundings and improve processes for the need to survive and for efficiency. Modern society is making technological advances at a speed we never imagined was possible a century ago.


One of the best examples of this is in mass communication. In the mid-1400s, Gutenberg developed the printing press which marked the birth of the first mass medium. Humanity has come a long way since then, but the ability to print and distribute books, and later newspapers, on a large scale set the stage for how we access information even today.



Another monumental invention that changed the course of communication history was the inception of the telegraph in the 1800s. The introduction of the radio followed quickly behind and soon it was a staple in nearly every US household. It was the principal way to access news, information, and entertainment.


Before long, the television made its debut and was an instant success in becoming the new mass medium. Cable and satellite technology led to the accessibility of different channels and news sources. Now the public could access a much wider variety of information and decide what to watch. Although this was a pivotal shift in mass media, it wasn’t until the inception of the Internet when it started to shift from the traditional pipe model.


Digital media revolutionized the way we could store and access information. It transcended previous limitations of former communication vehicles, including the need for paper, radio waves, or cables as a medium. Now every piece of data was stored using numerical code, making every means of communication accessible from one source.


Why was this so important, and how does it relate to hoot’s media platform?


The digital age pioneered the metamorphosis to the platform model with the aid of the World Wide Web and ability to navigate all this information through browsers. This “new media” was primarily user-generated content that the public could freely access, making it more personal and social than previous media, such as print, radio, and television. Social media emerged through the ability of a mass audience to connect and interact with one another, and fosters collaboration and sharing of information, just like this blog post. And this is where it got interesting…


Suddenly a shared platform model replaced the antiquated pipe model. Social collaboration tools became widespread with the growing need to organize the chaos created by the dynamic and ever-changing digital landscape. Marketing departments and organizations have started recognizing the importance of a central depository to store and access their digital assets, saving them a great deal of time and money.


This brings us to the painstaking thought and development that went into building hoot’s media sharing platform. It enables secure easy sharing with control over who can access valuable media assets. Our centralized platform simplifies the process by cutting out the middle man with easy accessibility to a product’s imagery, video files, and digital media at any time. Our goal is to help clients transcend into media bliss with features such as secure sharing built into the foundation of our platform.




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