Bill Bryant, co-founder of Biltwell, didn't know what to expect when they initially launched hoot's 360 degree product imaging on their site, so you can imagine his astonishment when it almost tripled their online conversion rate. Shoppers looking for functional, easy to install motorcycle products at a reasonable price were blown away by the engaging and deeper online shopping experience provided by hoot. Empowering consumers to interact with products as they would in a store not only increased customer satisfaction, but also resulted in tens of thousands in additional sales.
It is nearly impossible to understand how plush the interior of the helmet actually is through traditional product imaging. The contours and beautiful retro style are basically lost in visual translation, no matter how many photos of this helmet are available online.
Now it is clear to see the lush interior is basically a pillow with a protective shell. Additionally, you can also now see the vented webbing designed to keep the head cool on a summer afternoon ride. The stylish curves and clean vintage lines are completely revealed, leaving nothing to the imagination.
The pull back and rise, or height and backwards bend, of the handlebars is impossible to depict with the two photos pictured above. The lack of depth perception leaves a lot of questions unanswered for the online shopper.
Enabling a buyer to view these handlebars in 3D drastically builds their confidence on what the overall shape and specs are in reality. They can now conceptualize the significant pull back and drop in the top tubes designed to give the rider an ergonomic angle of comfort.
Biltwell's online conversion rate multiplied 2.7x with consumers that engaged with hoot while shopping online. The imaging not only paid for itself in a month, but also created thousands of empowered and satisfied consumers as well as a company that believes in us.