Biltwell inc

Ride Motorcycles. Have fun.

How jaw-dropping 3D photography paid for itself in only 30 days

Bill Bryant, co-founder of Biltwell, didn't know what to expect when they initially launched hoot's 360 degree product imaging on their site, so you can imagine his astonishment when it almost tripled their online conversion rate. Shoppers looking for functional, easy to install motorcycle products at a reasonable price were blown away by the engaging and deeper online shopping experience provided by hoot. Empowering consumers to interact with products as they would in a store not only increased customer satisfaction, but also resulted in tens of thousands in additional sales.

What's important when selling a

Motorcycle Helmet?

Besides the obvious safety benefits, two of the most influential elements when it comes to selling helmets are style and comfort.
VS
BEFORE

It is nearly impossible to understand how plush the interior of the helmet actually is through traditional product imaging. The contours and beautiful retro style are basically lost in visual translation, no matter how many photos of this helmet are available online.

AFTER
3dhd

Now it is clear to see the lush interior is basically a pillow with a protective shell. Additionally, you can also now see the vented webbing designed to keep the head cool on a summer afternoon ride. The stylish curves and clean vintage lines are completely revealed, leaving nothing to the imagination.

Holding onto what's important with

Motorcycle handlebars

It sounds simple. A bent steel tube. It turns out that it's pretty tough to properly display in standard 2D photography.
VS
BEFORE

The pull back and rise, or height and backwards bend, of the handlebars is impossible to depict with the two photos pictured above. The lack of depth perception leaves a lot of questions unanswered for the online shopper.

AFTER
3dhd

Enabling a buyer to view these handlebars in 3D drastically builds their confidence on what the overall shape and specs are in reality. They can now conceptualize the significant pull back and drop in the top tubes designed to give the rider an ergonomic angle of comfort.

Buyers need to be able to put parts

under a microscope

These risers are used to mount a rider's handlebars to their motorcycle, and consumers need to trust that this part will not fail them.

Explore

256%

Increase in conversion

The data doesn't lie

Biltwell's online conversion rate multiplied 2.7x with consumers that engaged with hoot while shopping online. The imaging not only paid for itself in a month, but also created thousands of empowered and satisfied consumers as well as a company that believes in us.

A Honest Testimonial

from a brand that's obsessed with delivering the best product quality and customer experience possible.
 
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Austin Donohue
HOOT
Marketing
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Bill Bryant
Biltwell Inc.
Co Founder
Biltwell inc mike ellis 1
Mike Ellis
Biltwell Inc.
GM
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Austin Donohue: What initially made you want to try your products with hoot?
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Mike Ellis: The motorcycling experience itself is very personal so when someone buys a part, they want to be able to see it in all sorts of angles to make a good decision on what they want because it says a lot about them and what they're into on their motorcycle.
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Austin Donohue: How do you feel hoot has improved customer satisfaction?
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Bill Bryant: It has definitely helped with customer satisfaction because if a consumer can see all the sides of a product, they have a better perspective on it's size or how it looks. It's almost like being there in person and shopping in a store.
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Mike Ellis: It has helped customers make a good decision on whether they want to buy a product or not by viewing it from multiple angles. When they can see handlebars, a seat, or a helmet in 360 rather than in one flat picture, it gives them as much information as possible without actually touching the product.
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Austin Donohue: How do you see hoot as a competitive advantage?
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Bill Bryant: Hoot sets us apart from the competition by letting us put our best face forward. We have been developing our products over time - spending 365 days a year, 24 hours a day, 60 minutes an hour; whatever it takes. We're completely obsessed with these products and making them as great as we possibly can. Someone has 3 seconds on the internet to judge whether they like it or not, hoot helps us make the best possible presentation we can.
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Austin Donohue: What was the process like working with hoot and getting the imaging onto your site?
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Bill Bryant: Getting hoot on our site was actually super easy. We got the products together and over to the guys at hoot just like we would in any normal photo shoot. Within a matter of a week, the images were done, clipping paths were handled, and we have access to all those images for anything we want to use them for and hoot even helped us put them on the site.
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Austin Donohue: What are your plans for hoot in the future?
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Mike Ellis: Our future plans for hoot are to expand. We initially thought that only wearables would be products that we needed with hoot, but after seeing some samples of our handlebars and seats shot, we realized it was also really important to have those featured in 360 as well.
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Bill Bryant: I'm naturally a skeptic and had to see hoot in the actual process of getting used before I was a believer, and the data doesn't lie, it works.