With a clear vision to help every person in the world enjoy the water, it isn't difficult to understand why FINIS is passionate about their products and mission. Through technical advancements, high-quality products, and a commitment to education they have created a legacy around collaboration and innovation. Hoot's revolutionary photography offered the perfect medium to effectively showcase their innovative products online by displaying their unique design and composition from every angle.
The Edge fins are the ultimate speed training fins, engineered to do it all. Built for performance and with their trademarked Smart Fin Technology, they act as a natural extension of the foot. Many of these features are hidden beneath the surface in flat photography and can go unnoticed without the ability to see them in person.
The thoughtful placement of vents to promote high-performance and ergonomic contours that prevent skin irritation and tension are now clearly illustrated. With the ability to flip it around through the screen, shoppers can identify the open toe/heel design and reinforced side rails engineered for comfort and instant forward propulsion.
The Duo is an MP3 player that takes swimming innovation to the next level. It offers the highest quality sound while underwater without the use of ear buds via Bone Conduction audio transmission that delivers crystal clear audio through cheekbones to the inner ear. However, this advanced technology can appear complicated without proper visual context.
Hoot's imaging provides a valuable frame of reference as to just how revolutionary the Duo's design truly is. With an overall view, the sleek, compact design and integrated clip that easily secures it in place are plainly illustrated without the need for a detailed description or video. The simplified interface for effortless navigation is also visible upon closer investigation through HD zoom.
Consumers shopping online through FINIS' website, are over 3 times more likely to purchase a product after interacting with Hoot's imaging on their site. The analytics clearly indicate a direct impact on their buying behavior, equating to higher conversion rates and increased sales in the long and short term.