Finis logo black

Simplify swimming.

The perfect partnership to progress a legacy of innovation.

With a clear vision to help every person in the world enjoy the water, it isn't difficult to understand why FINIS is passionate about their products and mission. Through technical advancements, high-quality products, and a commitment to education they have created a legacy around collaboration and innovation. Hoot's revolutionary photography offered the perfect medium to effectively showcase their innovative products online by displaying their unique design and composition from every angle.

Designed to deliver a

Competitive edge

by redefining how products are presented.
VS
BEFORE

The Edge fins are the ultimate speed training fins, engineered to do it all. Built for performance and with their trademarked Smart Fin Technology, they act as a natural extension of the foot. Many of these features are hidden beneath the surface in flat photography and can go unnoticed without the ability to see them in person.

AFTER
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The thoughtful placement of vents to promote high-performance and ergonomic contours that prevent skin irritation and tension are now clearly illustrated. With the ability to flip it around through the screen, shoppers can identify the open toe/heel design and reinforced side rails engineered for comfort and instant forward propulsion.

A dynamic product experience that's

Seamlessly integrated

to deliver a flawless presentation.
VS
BEFORE

The Duo is an MP3 player that takes swimming innovation to the next level. It offers the highest quality sound while underwater without the use of ear buds via Bone Conduction audio transmission that delivers crystal clear audio through cheekbones to the inner ear. However, this advanced technology can appear complicated without proper visual context.

AFTER
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Hoot's imaging provides a valuable frame of reference as to just how revolutionary the Duo's design truly is. With an overall view, the sleek, compact design and integrated clip that easily secures it in place are plainly illustrated without the need for a detailed description or video. The simplified interface for effortless navigation is also visible upon closer investigation through HD zoom.

Imagine the ability to see

Beneath the surface

with high-resolution zoom.

Explore

3.13x

Increase in Conversion

Imaging that directly impacts ecommerce sales

Consumers shopping online through FINIS' website, are over 3 times more likely to purchase a product after interacting with Hoot's imaging on their site. The analytics clearly indicate a direct impact on their buying behavior, equating to higher conversion rates and increased sales in the long and short term.

An authentic evaluation

of Hoot's imaging from the innovators of swim.
 
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Austin Donohue
HOOT
Marketing
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Jill Dahle
Finis
Global Marketing Manager
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Austin Donohue: What factors contributed to the decision to use Hoot for your products?
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Jill Dahle: We chose the Axis Buoy, Edge fins, Agility paddles and Due to the nature of our swim products, many have unique design characteristics, and each one we imaged with Hoot boasts contours and unique design elements that are often lost in 2-dimensional imagery. With the Hoot images, we are able to provide customers a heightened web experience prior to purchase.
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Austin Donohue: What are some examples of how it's been a good fit for your products?
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Jill Dahle: We love how Hoot imagery highlights the beautiful elements of design that are often lost in traditional images. Particularly, our product designers love how the Hoot images show off their attention to detail and the thought that went into every element of each product. For the Duo, we viewed the Hoot imagery as a nice customer support item. Because the product is quite different than most products of its kind, there are many questions about how and where to wear the product – the Hoot imagery offered a unique and helpful perspective for all customers.
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Austin Donohue: How do you feel Hoot has enhanced the online experience and customer satisfaction?
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Jill Dahle: Overall, Hoot gives our prospective customers some of the intimacy with the product that is often lost in online purchases. When you shop a product in stores, do you examine a genuinely attractive product from one angle? No. You get familiar with the product – you turn and touch the product in an exploratory way. Hoot restores a portion of that experience in the online space.
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Austin Donohue: In what ways do you feel that it has set you apart from the competition?
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Jill Dahle: Hosting Hoot's imaging on our site demonstrates our regard for design and the value we place on giving customers as much information as possible prior to purchase.
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Austin Donohue: What was the process like in getting the imaging on your site?
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Jill Dahle: It was very easy. The images and assets are very easy to install. Our Web Developers so appreciated how simple and straightforward the implementation was.