This contemporary menswear brand took a fresh approach to classic American style by blending east coast sophistication with west coast cool. The result was a lifestyle brand that captured the grit, the glamour, and the creativity that reflected the founders’ roots in LA and New York. This was a refreshing departure from the many surf, skate, and denim inspired brands flooding the market. There is more than the clean, laid-back style that attracted attention; the high-quality fabrics, intricate stitching, and functional design keep customers wanting more. Hoot's imaging enabled the brand to stand apart from the rest by communicating the caliber of material and refined design of each piece of clothing.
The Beacon shirt is an excellent example of this brand's classically cool style. The simple yet fashionable design boasts a slim cut and signature dual-wear sleeve placket that is easy to overlook without the ability to zoom in closely or view it from every angle.
From the understated plaid pattern to the classic shell buttons, it's plain to see why this piece is a must-have for any occasion. With the ability to see it in lifelike form, it's chambray inserts and slender cut stand out to exemplify what makes it so dapper and timeless.
Do these pants make me look flat? They sure do in 2D photos that don't give these Freestyle chinos the justice they deserve. The thoughtful design that offers a relaxed fit is difficult to discern from traditional photography.
It's easy to ditch denim after one look at these chinos in 360 degree imaging. By accentuating the contemporary fit that's not restricting paired with the perfect faded wash, it's easy to see why these pants are a winner from every angle.