661 is a brand that embodies what it means to have fun on two wheels, while staying safe. They continually push their limits every day, as well as the envelope in protective gear. The brand has grown quickly with a formidable army of faithful riders and athletes around the globe wearing, testing, and aiding them on their quest to design the ultimate gear. Hoot is proud to have joined that army by enabling shoppers to experience their gear online through our interactive photography.
The Evo jacket is the most technical, high-impact protection available by 661, so it's very important to exhibit all the built-in features that make it so safe and innovative. By offering only a couple of still images, shoppers have a difficult time seeing all the pads and panels strategically designed to offer full protection.
This armor truly deserves to be showcased in 360 to enable viewers to understand the protective armor it provides on every side. From the padlock connection system that prevents the pads from moving upon impact to back pockets for storage and hydration, the Evo has it all, and Hoot's imaging helps it stand out above the rest.
The Six Six One Comp Helmet is designed to keep riders' brains where they belong: inside their skull. However, the protection built into this downhill head armor is not clearly communicated while seeing it from only one side.
Since riding fast means taking on risk and so requires protection, and the Comp delivers a tough ABS shell and brain-save EPS foam liner. These critical features along with plenty of venting, are now on full display through Hoot's 360 degree product experience.