Spinergy

Faster by design.

An unconventional spin on wheel photography that emphasized their extraordinary design.

Spinergy's commitment to offering great bike wheels that will change people's lives revolves around first-class customer service and continual product improvement. As a pioneer in developing revolutionary wheels in the world of wheelchair sports, the exceptional quality and performance of their products was difficult to communicate online with 3D imaging. Hoot's leading edge product photography enabled them to truly convey what makes their wheels so extraordinary and high performance. With the ability to view a wheel from every angle, consumers can comprehend the precise dimensions and construction that make it world class.

An online experience with

Extreme performance

built for products designed to do the same.
VS
BEFORE

The Cross-laced Lite Extreme LX wheel is a cutting-edge design from Spinergy that delivers maximum torsional stiffness and responsiveness. However, the patented PBO power spokes built for strength and comfort are difficult to conceptualize with the 2 flat images above.

AFTER
3dhd

With this dynamic imagery, you can experience what makes this lightweight wheel so explosive and responsive. The hybrid radial/x-laced pattern of the spokes built to produce "wind up" when pushing and composition of the sleek, lightweight, sexy design can be admired from every angle.

A simple mechanism with a

Powerful impact

on the quality of the online shopping experience.
VS
BEFORE

The ZX-1 Power Add-On is a revolutionary device that delivers joystick power to virtually any manual wheelchair. It's patented design is the only one that requires no tools or assistance to attach or detach autonomously. But how can this functionality be effectively communicated through still images alone?

AFTER
3dhd

The simplicity of this device's ingenious design is almost too straightforward to believe. With the ability to operation it online, one can instantly conceptualize how it's functionality improves a patient's quality of life by preserving their vital upper body strength.

Pushing photography into a

Higher gear

in magnification capability.

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