Ultra sabers 1

Unleash the Force!

Transforming image chaos into a uniform view to create a deeper product understanding.

Ultrasabers is proud to be the galaxy's finest selection of custom lightsabers and home to the greatest online lightsaber community. Every saber is built with the highest level of quality and crafted to perfection with the ability to customize it to make it their own. By incorporating hoot's imaging to exhibit their sabers, consumers were finally able to see them at every angle to truly understand the different customizations possible while minimizing any surprises after receiving it. Hoot simplified the shopping experience and increased customer satisfaction by providing confidence in their purchase.

Awaken a whole new

Secret weapon

that delivers confidence to online shopping.
VS
BEFORE

What makes the Crimson Reaper so special? It includes both a slanted emitter and a slanted pommel, although it's tough to see these features from a flat image without the depth of field to understand it's shape.

AFTER
3dhd

3D imaging really allows this saber to stand out with the ability to truly comprehend the angle of the emitter and pommel, along with the menacing claws fixed on them. It's easy to see why it's a beauty and a beast.

Visual storytelling that presents

Every side

for a comprehensive product experience.
VS
BEFORE

The Dark WarGlaive is the first saber to feature claws, which are well machined, high quality claws to ensure it gets noticed. However, it is difficult to detect all the features it has to offer that make it so unique, even with a dozen still images.

AFTER
3dhd

Not only do the claws demand attention in 360, but the choke point at the neck for hand balance and windows in the emitter are visible, showing how awesome it really is. The silver vertical grooves that accent the body stand out as well on this one of a kind saber.

The power to effortlessly provide a

Closer look

at the click of a button.

Explore

1.61x

increase in conversion

Confidence is key

Hoot has simplified the imaging needed on each product page, while also providing more information about a saber than 12 images could. Providing shoppers with this information builds their trust in the brand and ultimately had a big impact on their online sales.

A deeper insight

directly from the man that spearheaded the innovation of sabers.
 
Austin headshot 1
Austin Donohue
HOOT
Marketing
Emory headshot 1
Emory Harris
Ultrasabers
Owner
Austin headshot 1
Austin Donohue: What initially made you want to try your products with hoot, and do you think it's a good fit for them?
Emory headshot 1
Emory Harris: The idea of our products is that they're not replicas, but built to resemble the onscreen props from the Star Wars movie. A lot of sabers have details all the way around them, so we had 2 dimensional photos on our site in all these goofy angles - upside down, backwards, looking inside the saber etc. It didn't make any sense and made the site look sloppy since no two images were the same. It looked like chaos, so when we were able to put hoot in there, it was a uniform position for every saber and we could rotate them all. It was just perfect because a person could see a 360 view of each one and all the features for different customizations.
Austin headshot 1
Austin Donohue: How do you feel hoot has helped with customer satisfaction?
Emory headshot 1
Emory Harris: I was honestly surprised at the response we got from them. I didn't think we'd get a bad response, but I didn't think we'd have an as overwhelming one as we did. When we look at a heat map of our product pages now, the scrolling stops higher than it used to because people don't need to check out the product photos anymore since they have the swiping three dimensional view. Now that there's a link to see hoot's 360 on the top, our page scroll got cut in half.
Austin headshot 1
Austin Donohue: It sounds like people don't have to dive as deep since they're getting the information on hand right away to help the shopping experience.
Emory headshot 1
Emory Harris: Yes, we tout our products as being custom and have all these different options to make them as customizable as possible within the boundaries of what's affordable to everyone. Pairing that with what a person wants to see and look at is super helpful. What we're showing is a base model in 360 and it enables someone to see where the buttons and pieces are, how far the claws come out from the sides, and other important details.
Austin headshot 1
Austin Donohue: How has hoot improved your online sales and given you a competitive advantage?
Emory headshot 1
Emory Harris: It's really cool to see that people are more confident and that's what determines a sale on the internet since you lose the ability to shake a person's hand and walk them through the store. A lot of companies will replace that feeling and that motivation to buy with deep discounts on products and coupons, so it's really great that we don't have to race to the bottom and we can extend that same style of a handshake with information rather than monetary benefit. There might be other sabers out there that are cheaper in some cases, but they don't have the same information as we have, so you're not as confident while buying them, so we're going to win in almost every situation there.
Austin headshot 1
Austin Donohue: What do you like about hoot as a consumer?
Emory headshot 1
Emory Harris: Now when I go to pages to buy something online, I have an expectation set in my brain that this is how the shopping experience should go, and they're not holding up their end of the bargain as a store. There's no word in the English language that lets you express how important confidence is while shopping online. It's so critical for a person to be able to look at your product and know that they're going to get what they see online. Two dimensional photos just don't show you what a three dimensional scroll and interactive zoom can.